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Feathercap lets anyone publish content and quizzes once and experience them on any mobile, tablet or desktop device.
Is YouTube the Future of Training?
By David Creelman, HR Voice April 29,2011
If you want to learn how to prune an apple tree you could take out a book from the library, sign up for a course at your local college or spend a few minutes on YouTube watching how it is done. The first two learning methods—reading and instruction—have been with us for millennia; YouTube is new. There has been some use of video in learning, but it was expensive and hard to access. YouTube is universal.
Most of the ‘how to’ videos on YouTube are aimed at people’s personal life. Topics range from how to make a baked Alaska to how to apply mascara to how to check the transmission fluid in your car. But the range of topics is truly mindboggling and also includes management topics like negotiation skills, giving feedback, and business writing.
YouTube is free and fast, easy to use and easy to share. It’s available at your desk or on your smart phone. If employees can meet their training needs using YouTube, why do we need anything else?
Shortcomings
What you won’t find on YouTube is a video of how to shelve packages for your warehouse on Victoria Street or how to fill in the XYZ expense form for your particular organization. But that could easily change. Since YouTube is so universal why not encourage employees to create their own training videos about the specific practices of your organization? They can shoot it on their mobile phone and just load it up. If they are ambitious they might ask their teenager to edit the clip on a home computer to improve the production values. In no time you could have hundreds of videos about how to do things at your organisation.
Many training managers and instructional design specialists will absolutely hate this idea. Instead of carefully crafted programs based on an analysis of training needs, definition of clear learning objectives and a scientifically based instruction methodology, you get some high school drop-out in the warehouse spending 15-minutes creating training on how to handle oversize packages.
The issue with YouTube, whether from the masses of videos produced by the world at large or those produced by employees in-house, is that there is little quality control. One might theorize that the lack of quality control would make the whole thing utterly unworkable. Luckily, there is no need to theorize, you can go online and see how bad the problem is; and the finding is that it is not bad at all. People tend to make videos about things they really do know how to do. Furthermore the videos are short and users soon get good at surfing through the available content and finding something that meets their needs.
Tim Seager, CEO of an LMS company called Xerceo, also points out that social media tools for rating and commenting on content already exist. In fact, this sort of thing is built into their own LMS called Feathercap. You do not need to have a department of experts rating and organizing the training videos as users do that themselves.
More Shortcomings?
Another thing organizations will worry about is people creating content that is somehow inappropriate and could damage the reputation of the organization. However, this risk is similar to that which exists if you allow employees to write emails. And in some way the risk is less since people will put more thought into preparing and posting a training video than they would into an email.
Knowledge management guru Euan Semple is frankly a little contemptuous of how some organizations want to utterly control the flow of knowledge in a manner that would make Stalin proud. Semple’s view is that organizations are better off to let the knowledge flow and if embarrassing practices are revealed to fix them quickly.
Again the social media tools Seager talks about are the best way to protect the organization’s reputation. If someone posts a video that is in some way inappropriate other users can flag it or potentially even be given the power to take it offline immediately.
I have skipped over the technology question of whether you want to simply use the public YouTube service or create an in-house alternative behind your firewall. Clearly, there are pros and cons, but there is nothing in the technology issues that upsets the fundamental proposition that YouTube can be a great addition to how training is created and delivered.
YouTube Wins in the End
The advances we have seen in technology really are revolutionary. The fact that just about everyone is walking around with a video camera in their purse or pocket and already knows how to make their films universally available is stunning.
Training produced by learning specialists will still be important, but in many cases nothing produced by an expert will have as much credibility with employees as something done by a peer or senior manager in the organization.
The flood of employee-produced training material is coming; better to get ahead of the game and channel that energy in the most productive way rather than try to fight it.
David Creelman is CEO of Creelman Research, providing writing, research and speaking on human-capital management. He works with a variety of academics, think tanks, consultancies and HR vendors in Canada, the U.S., Japan, Europe and China. David can be reached at dcreelman@creelmanresearch.com.
As more small businesses attempt to expand market share via social learning and YouTube, it’s likely we’ll see more sell their customized content. Fast forward to some time in the future: Joe the Plumber has a thriving business but wants to expand. Why not sell 2-buck-2 min how-to interactives allowing people to practice fixing a leak (or other basics) to gain a following, build confidence, trust and ultimately…customers.
And… another perspective: What cloud-based LMS product is capturing the attention of CLOs in mid-sized to large organizations? Or is the general trend to stick with server-side, fire-walled systems? These questions and more are driving me to research this area. This is the first of what I hope to be several posts on this topic. Look for interviews with providers as well as CLO’s and other learning leaders.
Recently I had a chance to interview Tim Seager, CEO and founder of a learning management system company called Xerceo, maker of Feathercap LMS.
MA: For those who don’t know you or Feathercap, can you briefly share your story and how Feathercap came into being?
Tim: Five years ago, we started a Learning management system company with a very basic SCORM 2004 course player and a lot of big ideas. The course player didn’t do much besides basic reporting and tracking but it was simple to use and customers really liked it. But we wanted to enable everyone; admins, managers and the learners themselves to create and distribute their own learning content. Most LMSs at the time took a top-down approach to training; only the admins decided what a learner would take. The idea of learners creating and picking learning wasn’t popular amongst the HR community, but we thought our “bottom-up” approach to learning would catch on. At the time we were pushed to add more and more features as well as complex integrations. We had success but we had many complex deployments and customizations that made us realize if we didn’t simplify our approach to development and feature enhancements, we would be boiling the ocean of LMS features. As a result two years ago we decided to adopt two main principles for building and maintaining our products:
1) Any customizations had to be useful and be applied to every customer.
2) Make sure everyone can use it without needing training. If it’s not obvious make it so.
MA: I’m intrigued by your product because of the social networking aspects. Social networking is a feature that could potentially move the LMS from standalone system to an integrated building block within the enterprise. How would Feathercap be an integrated building block? And…why would anyone socialize on an LMS when there is SharePoint, WordPress and other platforms? (See B.J. Schone’s great article for more context)
Tim: We see Feathercap and other best of breed solutions used together to solve problems and provide a learning service to platforms like SharePoint, Facebook and others. We don’t want to replace the Facebook “Wall” or SharePoint experience, we want to be excellent at learning delivery, tracking and to tie-in to others so users get the best of all worlds. Just as companies like Zynga have gained huge success by being a game service for Facebook and MySpace users, we are seeing this trend start to emerge in the enterprise / business environment as well. Integration/ API and web service / Web 2.0 single-sign-in standards are enabling this.
MA: How does Feathercap features enable talent management / development?
Tim: We’ve focused purely on LMS/ courseware delivery and tracking right now.
MA: Does Feathercap integrate with SharePoint? How?
Tim: We tie-in to Microsoft AD FS as well as have an API connector from our CMS (we use Apache Jackrabbit) to SharePoint. In this way learners have a single-sign-on experience while also being able to pull content from SharePoint. We then wrap any content we see in SCORM for our LMS to track. Right now to do this we have to locally deploy Feathercap LMS. A goal is to enable remote access from our cloud to the customer’s local SharePoint deployment.
MA: What trends to you see in the LMS industry?
Tim: Many people have been very unhappy with their LMS for a long time. We’ve of course seen the adoption of a social LMS, essentially combining the chat, discussion and Facebook like features with an LMS grow in a big way. We see many LMSs trying to do this, but doing this takes them out of their comfort zone and starts a feature creep path which may be hard to sustain. Building yet another walled garden that is a clone of Linkedin or Facebook may be hard to sustain along with their own LMS offering. Those that take a “best of breed” approach seem to us the most likely to succeed. Vendors that stick to what they do well and make sure their systems play well with other social tools, SharePoint and other CMSs and HR systems seems like a good bet.
MA: What’s next for Feathercap?
Tim: Our next goal is to make learning available via Apple iPad, iphone and android devices. Offering HTML5 learning content as well as Flash is important to get right. Eventually, we would like to expand our functionality to include talent and student portfolio management. LMS/ TMS service in a box that can be deployed on any platform: SharePoint, Facebook, Linkedin, etc.
Thanks so much Tim! Appreciate your time and insights.
What about you? Are you using a learning management cloud-based “app” or learning management client-based “system”? Why? Why not? When do you see moving to an LMS if at all? How do you think about your LMS? Does it have to do it all? Or…does it simply have to play nice with other best-in-breed systems?
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This is by no means an attempt to provide a complete list of all learning technology and services companies. The reason this page was created is because when I'm talkng to clients, I often think of a great company I'd like to recommend - based on someone's specific needs-- and have to go hunting for the information. So, in short, this is my lazy-link page. I thought I'd simply share it with all. I also included some notes about my opinon about best uses, where applicable. These are tools that I have often recommended to clients. Enjoy!
Work in progress
NOTE: I like to recommend custom courseware companies that specialize in something specific, such as a vertical market (i.e. Oil & Gas, Pharma, etc.) or are very strong in a horizontal (i.e. Call Center Training, Programming, Leadership) or have a very distinctive format (high touch, very low cost, simulation-based). I tried to list where I see each of these companies meeting a specific need. Companies that are generally good at all types are fine, but why not work with someone who can bring best practices to the development process).
By Tony Karrer
I've been asked numerous times over the past couple of years by various types of people and companies a very similar question:
I plan to or have been conducting and charging for training workshops for clients. I'd like to creating this as self-paced eLearning possibly with other capabilities as well. And I want to charge for this. How can I do that?
Two years ago, after quite a bit of discussion with most people who had this general question, I would figure out that it was going to be relatively easy for them to figure out how to author the eLearning courses, but it was going to be a harder decision on how to get that posted somewhere and available to their existing or new clients.
I was just asked the question again the other day. It's a company that has been offering 3-day workshops and now they want to put some portion of that content online. Ideally, they would offer it both publicly for fee and as well to particular clients.
While there are a lot of different Learning Management Systems with very different features, the requirements in this situation are a bit different. So here are some of the requirements I see for this customer that are a bit different from what you would find in a normal corporate LMS RFP.
To me this is a new kind of system. I'm temporarily calling this a Rapid Learning Management System. It's hosted. It's easy to use. It's a bit like rapid eLearning authoring tools, but aimed at the learning management side of this equation. If you know the right term for this, please let me know.
For their existing customers, they should be able to point them to a system that looks just like their own site.
Many of their customers (companies) come in with several learners. They need to be able to have these learners grouped together and provide reporting over those learners. The company will have a single administrative contact. The system should look and act like an individual LMS for that administrator. Also, if they make changes to the LMS overall, the company should inherit those changes.
While they are going to need to take the lead on driving traffic to their courses, the system should allow for individuals and companies to find and sign up for their content.
My impression though is that despite the claims that the marketplace will help you get new customers, you should plan to do the work needed to get people there. Thus, you probably should be thinking about all the normal internet marketing approaches to driving people to sign up. And once they get to your landing page, it should be easy to get them across to the marketplace and have it transact with them.
In some cases, all that is needed is for the self-paced eLearning to be hosted, but in this case, they also still want to be able to interact with the learners. Instructors will still be there for the companies. And there should be some basic capabilities for asking questions, getting answers. Possibly some forums. In this case, it's limited, but I've run into situations where the plan was for 8 hours of self-paced online and then 1 day of online virtual classroom.
A lot of the systems on the market seem to start with some kind of basic rapid authoring tool. I personally believe that it would be better for these systems to accept SCORM content from a few of the top authoring tools. Of course, that implies additional cost. However, if you are really authoring several hours of content and are going to take this seriously as a business, it would seem like that should be a good investment. Or maybe you just use an open-source or free. But I'd rather not have to learn all the quirks of one of these platforms. And I'd want my content to be transportable in case the platform goes away.
What am I missing? What other requirements are important in this situation?
I'm currently pointing people to the following rapid learning management systems. I'm not claiming these address all of the above requirements. Rather that they generally are a hosted LMS solution that roughly corresponds to most of the requirements:
What other systems should be on the list?
