Airgas, an Air Liquide company, is the nation’s leading single-source supplier of gases, welding equipment supplies and safety products. Airgas has more than 18,000 employees working in approximately 1,100 locations – branches, retail stores, gas fill plants, specialty labs, production facilities, and distribution centers across North America.
Feathercap was brought in on September 2018 to kick this program off. The program called for multiple tranches of students/ new sales team members to be part of a squad of 8-9 sales team members to foster camaraderie and be a built-in support network as everyone goes through the training. Feathercap’s authoring platform was used and in rapid succession specific knowledge in the form of text, vendor product manuals as well as informative video was created and interspersed with assessments to onboard team members as well as upskill them over the months. Also, this content has been sequenced to appear to the learners as they complete prerequisite material to prevent them from being overwhelmed.
Finally, with the recent release of our cognitive search and AI curation capabilities, all available content as well as a trove of videos, documentation, product catalogs and all available and previously created sales resources was introduced to sales teams. This has given them the ability to “reduce shoulder taps” to managers and peers and skip wondering if they have asked too many questions. More importantly, instead of asking someone and risk getting the wrong answer, they can review any answer needed from the months of material and videos instantly.
Using Feathercap's answer platform, the sales team can instantly access the latest vendor recommendations, safety procedures and sales best practices.
Now the sales team has instant access to specific answers for welding best practices. Previously locked away in hundreds of hours of video content.
Everyone with access to the Feathercap answer platform can be a trusted sales team member sooner.
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